Business

Entrepreneurs, Innovators & Great Businesses. We get behind the scenes of Self Made success

Episodes

January 17, 2019

#116. Tobi from “Sweat”

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The numbers are astonishing – 30 million customers, combined wealth of $486m, built in just over 4 years.  Phenomenal results.  My guest, Tobi, has with his fiancé Kayla, built a global powerhouse business called SWEAT in what you may consider the Fitness industry, but really, it’s a story not dissimilar to Netflix – it’s about innovation, technology, business models and discipline.

Tobi shares with us:

  1. What to do when you receive 25,000 email complaints within 24 hours of your App release (& how to end up as No.1 in AppStore only 2 weeks later)
  2. How Money is a motivator of diminishing returns
  3. You can’t re-invest time & how important it is to invest in yourself
  4. Being a Founder is about discipline, not sacrifice

While it might be easy to look at SWEAT & their success & think they’re so big that their story doesn’t relate to you, well, I think there’s a number of great gems in there that relate to everyone who’s running (or starting) a business, regardless of its size / market.   The building blocks of a successful business are pretty universal.

BTW, we have a totally new website – it has lots of goodness in there, all the podcast episodes plus our Blog, along with a recommended book reading list for leaders (hey, what did Harry Truman say? Not all readers are leaders, but all Leaders are readers), plus info about my business coaching, mentoring & advisory practice. www.theselfmadetheory.com

Until next time….keep INNOVATING, OVERCOMING and PROSPERING

Post Audio for this episode was handled by ‘Pod Productions’. For enquiries, contact info@pod.productions

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Contact details for Tobi Pearce & SWEAT

Web:            www.sweat.com

Facebook:   @Sweat 

Instagram:   @Sweat   @Tobi_pearce

Linkedin:     @ Tobi Pearce

 

#sweat #tobipearce #southaustralia #adelaide #innovation #entrepreneur #StartupAus #businessgrowth  #theselfmadetheory #softwarestartup #healthcare #techstars #techstartup #software #softwaredeveloper #startupADL #fitness #softwaredevelopment

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Following the recent Aust Space Agency announcement, I interview Lloyd Damp, CEO of Southern Launch, who is fulfilling a childhood dream involving rockets by building a Rocket Launch facility in South Australia. It’s a pretty fascinating story, and we learn through this interview that that:

1/.Sitting around having a DRINK WITH MATES can *launch* some great business ideas (see what I did there?)
2/.Maybe it’s time to look back into your CITY’S HISTORY and see what it used to do 40 years ago that can be re-invented and done again today.
3/.The importance of the role of GOVERNMENT in providing foundation support for industries like Space.
4/.The challenges faced when you’re doing something completely NEW.
5/.Finding your NICHE is important in every industry

It’s a testament to when you have a great idea that you need to be bold and bring it to life.

If you want to find out more about this episode, jump on our website www.theselfmadetheory.com. BTW, we have a totally new website, so check it out – it has lots of goodness in there, all the podcast episodes plus our Blog, along with a recommended book reading list for leaders (hey, what did Harry Truman say? Not all readers are leaders, but ALL Leaders are readers), plus info about my business coaching, mentoring & advisory practice.

Until next time….keep INNOVATING, OVERCOMING and PROSPERING

Contact details for Southern Launch
Web:          https://southernlaunch.space/  
Facebook:   https://www.facebook.com/SouthernLaunch/ 
Twitter:      https://twitter.com/SouthernLaunch  
Linkedin:    https://www.linkedin.com/company/southernlaunch/

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#southaustralia #adelaide #innovation #entrepreneur #StartupAus #businessgrowth #theselfmadetheory #innovateovercomeprosper #techstartup #software #startupADL
#southernlaunch #wecandoithere #space #spacerace  thinclab @uniofadelaide @thinclab @thinclabADL
#myriota @MyriotaGlobal ‏@myriota #fixe @FIXEeffect ‏ @fixe.effect @inovortech ‏#AustralianSpaceAgency @Australiaspaceagency @AusSpaceAgency ‏#sasic @sasic_aus 

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Many of you leaders will have engaged recruitment firms in the past to find staff for you – and you probably wouldn’t think there’s too much innovation that can happen in the recruitment industry.  Well, co-founder of Harrison McMillan, Jodi Walton, tells how technology, transparency and billing models have contributed to their significant success.

Some things we learn from Jodi’s story:

1.You can create your own niche in a traditional industry by CHANGING the business model

2.Customers love TRANSPARENCY if you do it right

3.Why having the COURAGE to turn down work is OK

4.The concept of a DIGITAL DETOX to support flexible working policies.

5.Why the relationship between FOUNDERS is so important

I’m not sure about you, but I love hearing stories where people take an existing industry, and decide they’re going to respond to customers by competing completely different to the existing market.

I’ve got some pretty amazing guests coming up in our future episodes, including a young couple who have, in just a few short years, built a business that has seen their estimated net wealth rise to over $450m!  Stay tuned!

Until then….keep INNOVATING, OVERCOMING and PROSPERING

Contact details for Harrison McMillan

Web:            https://www.harrisonmcmillan.com.au/ 
Facebook:    https://www.facebook.com/HarrisonMcmillanHR
Instagram:    https://www.instagram.com/harrisonmcmillan_/ 
Twitter:         https://twitter.com/harrymacHR 
Linkedin:      https://www.linkedin.com/company/harrisonmcmillanptyltd/ 

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 https://www.theselfmadetheory.com 

#recruitment #headhunting#HR #IChooseSA #HumanResources #southaustralia #adelaide #innovation #entrepreneur #StartupAus #businessgrowth #theselfmadetheory #startupADL #innovateovercomeprosper

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Many of you listening to this podcast probably have Solar Panels on your roofs – well, here’s the story of a company who was at the very beginning of the Solar industry, and who has ridden the roller-coaster of this industry over the past 10 years.

Jenny, co-founder and CEO, is very candid about the building of her business. Some of the key takeaways from our interview includes:

1.Making sure you understand the potential impacts of GOVERNMENT POLICY on your industry
2.The impacts on your business when you have EXCESSIVE GROWTH (from $250k in Year 1 to $7.3M in Year 2)
3.Founders can’t be the only ones driving Culture, you need to HIRE CULTURAL CHAMPIONS
4.DON'T IGNORE other people (either your network or a coach) who can provide you advice and support during your journey

It’s also interesting that there is a bit of a theme developing over the past few podcasts about making sure you have the right sales structure and people, otherwise you can’t be successful.

A couple of Business Networks you can checkout include E.O. (https://www.eonetwork.org) and ChooksSA (www.chookssa.com)

Until next time….keep INNOVATING, OVERCOMING and PROSPERING

Contact details for Suntrix
Web: http://www.suntrix.com.au/
Facebook: https://www.facebook.com/suntrixsolar/
Instagram: https://www.instagram.com/suntrix_solar/
Twitter: https://twitter.com/suntrixsolar
Linkedin: https://www.linkedin.com/company/suntrix

 

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https://www.theselfmadetheory.com 

 #southaustralia #adelaide #innovation #entrepreneur #StartupAus #businessgrowth #theselfmadetheory #startupADL #telstrabizwomen #solar #solarpanels #solarsystem #solarpower 

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There’s something about technology in the Healthcare industry that really resonates with me.  But, let’s be honest, no one really likes spending time in hospital.  Today my guest today is Ken, founder & CEO of Personify Care.  What Personify Care are out to achieve, amongst other things, is to reduce the re-admission rates of patients back into hospital after surgery.  And that’s a great thing for the patient, for the hospital, for the clinicians and for our healthcare industry in general.

In our interview Ken covers a lot of ground about building a tech company, including:

1.If there any greater purpose in your work than helping SAVE LIVES

2.When building a new product, DECISION-MAKER engagement is good, but designing anything without the ultimate end-users having their input will see your product sit on the shelf  

3.The process of getting well doesn’t stop when you LEAVE hospital  

4.How perceived RISK in a complex industry like Healthcare can hold back innovation  

5.Technology companies AND service don’t have to be mutually exclusive  

 

Keep INNOVATING, OVERCOMING and PROSPERING

 https://www.theselfmadetheory.com 

 

Contact details for Personify Care

Web:            https://www.personifycare.com/ 
Facebook:     https://www.facebook.com/personifycare/ 
Instagram:    https://www.instagram.com/personifycareau/ 
Twitter:         https://twitter.com/personifycare 
Linkedin:       https://www.linkedin.com/company/personify-care

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#southaustralia #adelaide #innovation #entrepreneur #StartupAus #businessgrowth  #theselfmadetheory #softwarestartup #healthcare #techstars #techstartup #software #softwaredeveloper #startupADL #personifycare #healthcaremanagement #healthtech #thinclab

 

 

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Boom-bust-boom-bust-boom!!  This interview is about a 3-generation family business that has had to build and rebuild itself 3 times

Simtrack manufacture horse racing start gates and running rails, and ship all over the world.  Even if you’re not into horse racing, you HAVE to listen to this episode because the lessons in here about business in general are amazing.  We cover

  1. The RISKS associated with expanding too far away from your core business
  2. How the BANK can be your friend when things are going well….but not so when you face tough times.
  3. How THROWING AWAY your existing designs to build an entirely new product leads to greatness
  4. A quality product will ALWAYS WIN in the end
  5. FAMILY businesses CAN successfully span multiple generations successfully

 

Contact details for Simtrack

Web:            https://www.simtrack.com.au/ 
Facebook:     https://www.facebook.com/Simtrack.australia/
Instagram:    https://www.instagram.com/simtrack.australia/  
Twitter:         https://www.twitter/Simtrack_AUS 

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https://www.theselfmadetheory.com 

#southaustralia #adelaide #innovation #entrepreneur #theselfmadetheory #springcarnival #melbournecup #horseracing #simtrack #horseraces #springcarnival2018 #caulfield #caulfieldcup #flemingtonracecourse #horses #racehorse #equestrian

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A wonderful interview with Noelle Smit, Co-Founder of software company Teamgage.  Teamgage are a software company who are helping companies & their staff drive positive culture and staff engagement.  Some of you may be thinking that culture is that fluffy stuff the HR department talk about….but I challenge you to listen to this episode and not do something about it in your business afterwards.

Noelle shares some great insights into building a company, including:

1. The enormous negative impacts a BAD CULTURE has on employee wellbeing,

2. Understanding YOUR WHY will drive you through challenges to success,

3. FAILURE isn’t the end, it’s just a blip in the road,

4. Why it’s important to start your business with a PROBLEM, not a PRODUCT,

5. A great product is important, but knowing HOW TO SELL is critical

 

What continually fascinates me about founders of great companies is that they don’t do it for the money.  Almost every founder I meet or work with, there’s an underlying reason why they’re on their journey that doesn’t relate to earning money.  It’s either about solving a problem they’ve experienced in their own life, providing a product/service that taps into a greater social good or just good ol’ plain helping people. 

Don’t forget to subscribe to us on your favorite Podcast platform…and you have no idea how much it means to us if you rate or comment (or ideally both) us…or drop an email to us at podcast@theselfmadetheory.com

Keep INNOVATING, OVERCOMING and PROSPERING

www.theselfmadetheory.com

 

Contact details for Teamgage

Web:              https://www.teamgage.com 

LinkedIn:        https://www.linkedin.com/company/teamgage/

Twitter:           https://twitter.com/teamgage 

Twitter:           https://twitter.com/noellesuze 

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 https://www.theselfmadetheory.com 

#teamgage #StartupAus #businessgrowth #innovation #entrepreneur #theselfmadetheory #softwarestartup #employeeengagement #teambuilding #techstars #techstartup #software #softwaredeveloper #southaustralia #adelaide #startupADL #womeninbusiness #womenpreneur #womenintech @noellesuze @teamgage

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From Garage Startup to Multi-Million dollar business, our next story is one that highlights that if you believe in that idea you have in your head you CAN bring it to life.  I interview David from Ryderwear, a global clothing brand based out of Adelaide.  Some great themes resonate with me (and hopefully you too) in this episode:

1.As founder/owner, you risk being the BOTTLENECK for growth and what do to about it.

2.The importance of INFLUENCE MARKETING in building your brand

3.Sometimes your GUT is the best compass in determining the direction of your business.

4.TRIAL and ERROR can be two of your best friends in business

5.Don’t focus on the SHORT GAME.

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Until next time, keep INNOVATING, OVERCOMING and PROSPERING

https://www.theselfmadetheory.com 

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Contact details for Ryderwear

Web:            https://www.ryderwear.com.au/

Facebook:    https://www.facebook.com/Ryderwear/

Twitter:        https://twitter.com/ryderwear

Instagram:   https://www.instagram.com/ryderwear/

YouTube:      https://www.youtube.com/channel/UCr0oeUNVXDE-Q-r-wDhfacg

@ryderwear #southaustralia #adelaide #businessgrowth #innovation #entrepreneur #theselfmadetheory #garagestartup #ryderwear #bodybuilding #fitness #fitnesswear #kaigreene #ulisses @ulissesworld #laurensimpson @laurensimpson #leepriest @leeapriest @kaigreene #ronniecoleman @ronniecoleman8

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My guest in this episode is the highly awarded thought leader and global expert on entrepreneurial leadership & business growth, Dr Jana Matthews.  Dr Jana shares with us some fantastic insights, including:

 

-How leaders need to be careful not to LEAVE THEIR STAFF BEHIND

-BEING READY for when you are presented with opportunity

-The difference between “GROWTH” and “START-UP” businesses

-How a bottle of “PENDFOLD’s GRANGE” brought one of the world’s great business minds to live in Adelaide

-“Sales” is not a DIRTY WORD

 

If you’re in business and are keen to grow, this is a must listen episode for you.

Keep INNOVATING, OVERCOMING and PROSPERING

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Contact the Australian Centre for Business Growth

Web:            https://centreforbusinessgrowth.com/

Facebook:    https://www.facebook.com/centreforbusinessgrowth/

Twitter:        https://twitter.com/unisa_cbg

LinkedIn:      https://www.linkedin.com/company/centreforbusinessgrowth/

YouTube:      https://www.youtube.com/user/CentreBusinessGrowth

 

#southaustralia #adelaide #businessgrowth #innovation #entrepreneur #theselfmadetheory #Unisa #mostliveablecity #startupADL

https://www.theselfmadetheory.com 

 

 

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This episode is about the rise and rise of (in my opinion) the best podcast app available - and it was built right here in Adelaide!  It's a story of how a couple of Adelaide guys who quit their day jobs, developed a killer-app and ended up winning a Google design award against billion-dollar competition.

 

We cover lot of topics through their journey.  Some of my favourites include:

-Just because you're RISK ADVERSE doesn't mean you can't be a successful Entrepreneur.

-Why an advertising campaign without STRATEGY is a waste of time and money.

-When to move your business from "side-hack while working full time" to "make the leap to BACK YOURSELF and your business idea".

-The challenges (& late nights) of negotiating a contract with an OVERSEAS BUYER.

 

You can find Pocket Casts on Twitter @pocketcasts.  If you're not listening to this podcast using Pocket Casts, download it today on Apple App Store or Google Play Store.

Don’t forget to tell us what you think of the podcast – rate us or provide comments in your Podcast app, via Instagram/Twitter/Facebook, or send us an email podcast@theselfmadetheory.com

Until next time….keep INNOVATING, OVERCOMING and PROSPERING

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#pocketcasts @pocketcasts #innovation #appdesign #appdevelopment #podcast #podcasts southaustralia #adelaide #entrepreneur #theselfmadetheory #google #serial #shiftyjelly #iphone #Appstore #googleplaystore

https://www.theselfmadetheory.com 

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